The Greening of GE
by Peter Fairley
IEEE Spectrun Online, accessed 13 Jul 2005
So far, the relationships between big energy companies and alternative energy technologies have been a lot like the marriages that unite Hollywood stars. Begun amid lofty promise and swooning media attention, all too often they soon descend into dysfunction and divorce. Now, into this boulevard of broken marriages comes General Electric Co., a pioneer of the fossil-fired and nuclear technologies that powered the 20th century -- but also, thanks to a legacy of pollution stemming from its use of polychlorinated biphenyls, a symbol of corporate denial. After largely ignoring alternative energy for most of its existence, GE has jumped in headfirst.
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